
THE BOARDING GATE MAGAZINE

One Triumphal Step
Ahead of Chances
PROVO first person singular of Italian verb “provare” meaning “I try, I experience, I feel”
PROVO is a go-to guide for sophisticates, dedicated to offer in-flight relaxation and food of the soul. Travelling with us, you can try something new, experience the finer things in life, feel the breeze of the destinations and keep yourself ahead of the curve.
PROVO Magazines are distributed by hand at boarding gates of selected flights for assigned destination in:
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Beijing Capital International Airport
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Shanghai Pudong International Airport
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Chengdu Shuangliu International Airport
Integrated with our unique channel, your messages will have reached hearts of your potential customers before landing.

EXTENSIVE REACH
With exclusive distribution rights at key international airports in China, PROVO Magazine is able to reach over 90% passengers of each targeted flight.
ESTEEMED AUDIENCE
PROVO Magazine reaches readers – frequent fliers, decision-makers and opinion leaders with whom any brand would proudly associate.
HIGH RETENTION
HIGH CONVERSION RATE
Without internet distractions, readers are more receptive in the inflight captive environment. By bringing timely destination guides, premium privileges, discounts and offers, they will retain PROVO Magazine during their journeys.
Destinations: Hong Kong & Macau
Language: Simplified Chinese
Frequency: Bi-Monthly
HOT IN THE CITY
We cover the latest and greatest hits in Hong Kong, Macau and all around the world.
HER MAGIC WAND
A guide to all things stylish. Our magic wand will help you shine your own light.
THE BIG BOYS TOYS
Men love to collect, hoarding comes in endless forms. We deliver insight and inspiration to shape your tastes and attitude from these “toys”.
FEATURES
In-depth articles that capture the virtue of affordable luxury lifestyles, from fine dining to fine art, and premium privileges – many of them exclusive to our members.




